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Microsoft Tag comes out of Beta, over 1B served so far
Microsoft Tag is an interesting barcoding technology that works with your mobile phone for instant access to information, websites, videos, phone numbers, and more. Smaller than QR codes and capable...
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MSFT Stores extending hours for Halo:Reach Launch
Overheard: “We’ve had such demand for the Halo:Reach launch event we’ve extended the time! Doors: 9PM on 9/13.” http://bit.ly/bE2ovu
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The Future of Interactive Brand Engagement is Here (on Xbox LIVE)
This morning I came across a great Op-Ed by Mark Suster of GRP Partners entitled, “The Future of Advertising will be Integrated” (via TechCrunch). The piece compelled me to break with tradition here...
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WSJ: The Xbox Is the Most Popular Video Player in the U.S.
Peter Kafka at the WSJ wrote on, “Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.”. Drawing from a report by Freewheel, the online video ad company, more people are...
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More TV on Xbox LIVE this Fall
A few months ago I took on a slightly expanded role at Xbox LIVE, bringing in a fresh team responsible for curating our Entertainment Apps portfolio. This is a separate swim lane in addition to daily...
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Nike+ Kinect Training Coming Soon
Nike just announced a new era in home fitness, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the company’s top athletes, “Nike+ Kinect...
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Video: Xbox SmartGlass is coming soon
One of the features I’m most excited about with Xbox 360 is Xbox SmartGlass. While the focus is on tapping into the best entertainment providers right now, the possibilities for this digital canvas...
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The Verge: The Xbox One’s new NFL app is a superfan’s dream
Microsoft has redesigned the app with a fresh interface and added what it’s calling Next Gen Stats, which leverage the data fed from the trackers in every NFL player’s uniform. Next Gen Stats replays...
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The Future of Interactive Brand Engagement is Here (on Xbox LIVE)
This morning I came across a great Op-Ed by Mark Suster of GRP Partners entitled, “The Future of Advertising will be Integrated” (via TechCrunch). The piece compelled me to break with tradition here...
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